About Us & Poker
Set The Trap started with a simple idea: create clothing inspired by the game we love, without making it feel like typical poker merchandise.
We’re starting small, building the brand properly and focusing on products we’d genuinely want to wear ourselves. Caps, clothing and designs influenced by poker culture.
But the ambition goes further than that.
We want Set The Trap to grow into a recognised brand with its own identity — one that was born from poker, but doesn’t have to be limited by it. As the brand grows, so will the products, designs and ideas behind it.
We're at the beginning of that journey, and that's part of what makes it exciting.
Every order, follow, share and person wearing Set The Trap helps build what comes next.
Why Poker?
Because, in our opinion, it’s the best game in the world.
Poker is easy to learn and almost impossible to master.
It combines strategy, psychology, mathematics, instinct, discipline and a little bit of chaos.
You can make the right decision and lose.
You can make the wrong decision and win.
Over the long run, though, the decisions matter.
That’s what makes poker different.
It’s not just about the cards you're dealt. It's about how you play them, how you react when things go against you, knowing when to apply pressure, knowing when to walk away — and sometimes knowing when to set the trap.
Play the Game. Respect the Game.
We love poker, but we also believe it should always be played responsibly.
Poker - and every other game associated with gambling - should be entertainment first. Never play with money you can't afford to lose, never chase losses and never allow the game to become more important than your finances, relationships or wellbeing.
Variance is part of poker. Losing sessions happen. Bad beats happen. Sometimes the best decision still produces the worst result.
Knowing when to stop is just as important as knowing when to bet.
Set your limits. Stay in control. Enjoy the game for what it is.
Play smart. Play responsibly.
Need Support?
If poker or gambling is no longer feeling like entertainment, or you're concerned about your own gambling or somebody else's, confidential support and practical tools are available.
GamCare — Free information, advice and support for anyone affected by gambling.
GambleAware — Information, support and guidance to help people understand and manage gambling-related harm.
GAMSTOP — A free self-exclusion service that allows you to restrict your access to gambling websites and apps licensed in Great Britain.